At Caterpillar, our purpose is clear: we build a better, more sustainable world. We are further guided by our mission of solving our customers’ toughest challenges.
Our strategy for long-term success requires us to profitably grow sales volume, lead in advanced technology, and transform how we work.
Our strategy is built on three growth pillars:
We are dedicated to growing our business profitably while ensuring a focus on quality, expanding Lean methodologies, maintaining competitive costs, and increasing operational speed.
By using our Operating & Execution (O&E) Model to guide our investments and ensure our customers come first, we are powering progress across industries and communities—today and for the future.
Lean
We pursue efficiency, simplicity and speed across design, manufacturing and support – reducing waste and delivering faster, smarter offerings.
Competitive and Flexible
Cost Structure
Disciplined cost management keeps us competitive while we invest in innovation and customer success. Built-in flexibility in our operations lets us adapt quickly to market shifts and deliver sustainable value.
Velocity
Our customer-back mindset empowers us to act with urgency, delivering products and services quickly.
Our Values in Action
Our Values drive everything we do. They guide our behaviors and build trust with our stakeholders.
Our Behaviors reflect the actions we take to execute our strategy in alignment with Our Values.
