Licensing

 

Thank you for your interest in becoming a licensee for Caterpillar.  Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job.  Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.  

CATERPILLAR LICENSING HIGHLIGHTS

$6.5 Billion – Total Value of the Cat Brand in 2021 – For the 20th year in a row, Caterpillar is named a Top 100 Best Global Brand

$2.89 Billion – Retail sales of Cat licensed merchandise in 2021

86,000 – Retail outlets worldwide selling Cat licensed merchandise

177 (and counting) – Stand-alone Cat Merchandise Stores located around the globe

150+ – Countries in which officially licensed Cat brand products are sold

#22 – Caterpillar’s 2021 ranking among worldwide product licensors

Your Product. Our Brand. Cat Licensing Merchandise.
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Your Product. Our Brand. Cat Licensing Merchandise.

EXISTING PRODUCT CATEGORIES:

apparel, auto accessories, bags, eyewear, fabric, footwear, games/apps, gloves, knives, phones, jump starters, scale models, tools, toys, watches
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apparel, auto accessories, bags, eyewear, fabric, footwear, games/apps, gloves, knives, phones, jump starters, scale models, tools, toys, watches

Caterpillar is looking to extend the brand in the following categories:  

infant/baby gear, job site products, outdoor lifestyle products, publishing, tech products
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infant/baby gear, job site products, outdoor lifestyle products, publishing, tech products

If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.