Thank you for your interest in becoming a licensee for Caterpillar. Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job. Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.
$7.4 Billion – Total Value of the Cat Brand in 2022 – For the 21st year in a row, Caterpillar is named a Top 100 Best Global Brand
$3.0 Billion – Retails sales of Cat licensed merchandise in 2022
86,000 – Retail outlets worldwide selling Cat licensed merchandise
170 (and counting) – Stand-alone Cat Merchandise Stores located around the globe
150+ – Countries in which officially licensed Cat brand products are sold
#20 – Caterpillar’s 2022 ranking among worldwide product licensors