Licensing
Thank you for your interest in becoming a licensee for Caterpillar. Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job. Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.
CATERPILLAR LICENSING HIGHLIGHTS
$5.8 Billion – Total Value of the Cat Brand in 2020
$2.4 Billion retail sales of Cat licensed merchandise in 2020
Best Corporate Licensed Brand - Licensing International in 2019
86,000 - retail outlets worldwide selling Cat licensed merchandise
182 (and counting) - stand-alone Cat Merchandise Stores located around the globe
150+ - countries in which officially licensed Cat brand products are sold
#18 – Caterpillar’s 2020 ranking among worldwide product licensors
EXISTING PRODUCT CATEGORIES:
Caterpillar is looking to extend the brand in the following categories:
If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.