Shandong Engineering Machinery Co. Ltd manufactured SEM branded wheel loaders in China for over 60 years and became a wholly-owned subsidiary of Caterpillar in 2008. In 2014, the SEM company transitioned to Caterpillar (Qingzhou) Ltd. and continues to produce SEM branded products.
As an important strategic brand of Caterpillar, SEM has its own brand proposition, distribution channels, marketing strategy and product support.
The SEM brand offers wheel loaders, soil compactors, motor graders and track-type tractors targeted to meet customers’ needs in China and other markets. SEM products meet or exceed regional industry requirements for quality and reliability.
Caterpillar provides affordable, available and supported SEM products and services to serve the customers all over the world. In China, SEM machines are sold through a network of over 70 SEM dealers, owned and operated by local entrepreneurs. In markets outside of China, the products are sold exclusively through Caterpillar dealerships with dedicated SEM channels, covering more than 90 countries. Key export markets for SEM machines include Asia Pacific, Latin America, Eurasia, and Africa and Middle East.