Caterpillar's Sponsorships

We’re always looking for new ways to engage our customers and the people in the communities we serve. We take a strategic approach to sponsorships and partner with organizations that share our values and desire to “do the work.’

Our approach to evaluating potential sponsorships starts by asking some important questions:

What target markets should we consider?
Who shares our customer-focused approach?
What properties are of interest to our customers?

If you believe your organization is a good fit and partnering with us can provide value to Caterpillar and positively increase the Cat brand, check out our sponsorship application form.

Sponsorship Partners

Caterpillar is proud to sponsor several organizations that share our values and our desire to engage our communities. The two newest partners that we are excited to work with are Major League Soccer and the National Hockey League. Internationally, we partner with Jack Miller in MotoGP, the Crusaders in Super Rugby (Australia, Fiji, New Zealand, and the Pacific Islands), Cat Ladies Golf in Japan, and the Chinese Basketball Association. We also work closely with American Flat Track and FIRST Robotics.