Caterpillar's Strategy

At Caterpillar, our purpose is clear: we build a better, more sustainable world. We are further guided by our mission of solving our customers’ toughest challenges.

Our strategy for long-term success for profitably growing sales volume centers on gaining a deeper understanding of customers through commerical excellence, being a leader in advanced technology and transforming how we work.

We are dedicated to growing our business profitably while ensuring a focus on quality, expanding Lean methodologies, maintaining competitive costs, and increasing operational speed. 

• Operating & Execution Model: By using our Operating & Execution (O&E) Model to guide our investments and ensure our customers come first, we are powering progress across industries and communities—today and for the future.
• Quality: We deliver the highest quality in everything we do—from the office to the field, jobsite, and factory floor. This is a core expectation of our customers.
• Lean: We pursue efficiency, simplicity and speed across design, manufacturing and support – reducing waste and delivering faster, smarter offerings.
• Competitive Cost: Disciplined cost management keeps us competitive while we invest in innovation and customer success. Built-in flexibility in our operations lets us adapt quickly to market shifts and deliver sustainable value.
• Velocity: Our customer-back mindset empowers us to act with urgency, delivering products and services quickly.

Our Behaviors reflect the actions we take to execute our strategy in alignment with Our Values.

• Customer-Back Mindset: Intense focus on the customer
• Open and Direct Communication: Build trust and clarity
• Act with Urgency: Respond promptly and prioritize action
• Think Differently: Empower innovation and release the constraints of old ways of working
• Accelerate Early Wins: Progress over perfection