Thank you for your interest in becoming a licensee for Caterpillar. Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job. Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.
$5.7 Billion - Total Value of the Cat Brand in 2018
$2.9 Billion - retail sales of Cat licensed merchandise in 2017
86,000 - retail outlets worldwide selling Cat licensed merchandise
182 (and counting) - stand-alone Cat Merchandise Stores located around the globe
150+ - countries in which officially licensed Cat brand products are sold
#82 - 2017 ranking of the Cat brand on Forbes' Worlds Most Valuable Brands list
#23 - Caterpillar's 2017 ranking among worldwide product licensors
#5 - Caterpillar's place on Monday Consult's Top 10 Standout Brands for Men
If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.
