Licensing
Thank you for your interest in becoming a licensee for Caterpillar. Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job. Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.
CATERPILLAR LICENSING HIGHLIGHTS
$6.7 Billion – Total Value of the Cat Brand 2019
$3 Billion – retail sales of Cat licensed merchandise in 2019
Best Corporate Brand – Licensing International 2019
83,000 – retail outlets worldwide selling Cat licensed merchandise
200 (and counting) – stand-alone Cat Merchandise Stores located around the globe
150+ countries in which officially licensed Cat brand products are sold
#91 – Forbe’s World’s Most Valuable Brands 2019
#43 – Fortune’s Most Admired Companies 2019
#22 – top 150 Global Licensors 2019
#84 – Best Global Brands 2019
EXISTING PRODUCT CATEGORIES:
Caterpillar is looking to extend the brand in the following categories:
If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.