Licensing

 

Thank you for your interest in becoming a Caterpillar licensee.
The Cat® brand is recognized and admired around the world—not just by those who use our machines, engines, and services, but also by millions of consumers who connect with our brand in their everyday lives. Each year, approximately 96 million officially licensed Cat merchandise items are purchased globally, many by individuals who have never interacted with our core products.  

Existing Product Categories:

industrial, technology, lifestyle, toys, uniforms, calendars/publishing, scale models, promotional
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Caterpillar Licensing Highlights

$8.1 Billion – Total Value of the Cat Brand in 2023 – For the 22nd year in a row, Caterpillar is named a Top 100 Best Global Brand

$3.01 Billion – Retails sales of Cat licensed merchandise in 2024

86,000 – Retail outlets worldwide selling Cat licensed merchandise

215 (and counting) – Stand-alone Cat Merchandise Stores located around the globe

150+ – Countries in which officially licensed Cat brand products are sold

#18 – Caterpillar’s 2023 ranking among worldwide product licensors

Your Product. Our Brand. Cat Licensing Merchandise. Guide Cover
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Process:

Step 1. Fill out questionnaire down below to begin process.

Step 2. Questionnaire to be reviewed by Trademark Licensing Team.

Step 3. TML team to reach out on decision to move forward or not. (Based on need.)

*Step 4. If chosen, licensing@caterpillar.com will send out additional documentation for full vetting of licensee.

*A $1,000 USD non-refundable application fee must accompany application at this stage for full consideration.

If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.