Cookie Policy
Hide remove
Open add

This site uses cookies to create a better experience for you. Some of these cookies are set automatically because they’re necessary for the site to perform. Other cookies are used for functional, performance, and targeting purposes to enhance your experience by personalizing content and ads, enabling third party content and features, and enabling us to analyze how this site is used.  To learn more, please visit our Legal Notices - Cookie page. 

By clicking 'I Accept', you are agreeing to our use of functional, performance and targeting cookies.

Caterpillar Logo Caterpillar Logo
  • Company
    Company
    • Strategy & Purpose
    • Leadership
    • History
    • Caterpillar Foundation
    • Code of Conduct
    • Sustainability
    • Innovation
    • Visitors Center & Museum
    • Working Together
    • Global Locations
    Caterpillar at a Glance
    Caterpillar at a Glance

    Quick facts about Caterpillar – the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

    Annual Report & Sustainability Report
    Annual Report & Sustainability Report

    Our Annual Report and Sustainability Reports highlight company performance and progress against goals. Read more about our teamwork and accomplishments.

  • Brands
    Brands
    • Cat
    • Cat Financial
    • Cat Reman
    • Cat Rental Store
    • Cat Lift Trucks
    • Anchor
    • AsiaTrak
    • FG Wilson
    • Hindustan
    • Hypac
    • Kemper
    • MaK
    • MWM
    • M2M
    • Olympian
    • Perkins
    • Progress Rail
    • SEM
    • Solar Turbines
    • Turner Powertrain Systems
    • Yellowmark™
    Caterpillar Merchandise
    Caterpillar Merchandise

    Shop Cat® clothing and apparel. From hats, boots, models, phones – and so much more. Appreciation for the brand extends far beyond those who use our machines, engines and services on the job.

    Cat® Products & Services
    Cat® Products & Services

    Cat® product offerings include articulated trucks, backhoe loaders, dozers, engines, excavators, generators, motor graders, skid steer loaders and wheel loaders.

  • Investors
    Investors
    • Stock Information
    • Financial Information
    • Shareholder Services
    • Events & Presentations
    • Quarterly Financial Results
    • Annual Report & Sustainability Report
    • SEC Filings
    • Governance
    Corporate Press Releases
    Corporate Press Releases

    Read recent corporate press releases and news announcements distributed by Caterpillar Inc.

    Leadership
    Leadership

    Our leaders are committed to supporting customers and driving profitable growth.

  • News
    News
    • Feature Stories
    • Corporate Press Releases
    • Media Information
    • Social Media
    • Beyond the Iron: The Caterpillar Podcast
    • Caterpillar Publications
    Celebrating 95 Years
    Celebrating 95 Years

    Together, we’ve built a rich history over the past 95 years.

    3Q20 Highlights
    3Q20 Highlights

    Key highlights from Caterpillar Inc.’s Third-Quarter 2020 earnings results and top news from the quarter.

  • Careers
    Careers
    • Why Caterpillar?
    • Career Areas
    • Diversity & Inclusion
    • Search for Jobs
    Careers News
    Careers News

    There is challenging work being done around the world. Check out the latest from Team Caterpillar.

languageEnglish
Select a Language
  • English
  • Deutsch
  • Español
  • Français
  • Italiano
  • Magyar
  • Nederlands
  • Polski
  • Português
  • Čeština
  • Русский
  • 中文
  • 日本語
  • searchSearch
  • language English
    • English
    • Deutsch
    • Español
    • Français
    • Italiano
    • Magyar
    • Nederlands
    • Polski
    • Português
    • Čeština
    • Русский
    • 中文
    • 日本語
search ×
 
  • Caterpillar
  • Brands
  • Cat
  • Licensing

Licensing

 

Thank you for your interest in becoming a licensee for Caterpillar.  Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job.  Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.  

CATERPILLAR LICENSING HIGHLIGHTS

$6.7 Billion – Total Value of the Cat Brand 2019

$3 Billion – retail sales of Cat licensed merchandise in 2019

Best Corporate Brand – Licensing International 2019

83,000 – retail outlets worldwide selling Cat licensed merchandise

200 (and counting) – stand-alone Cat Merchandise Stores located around the globe

150+ countries in which officially licensed Cat brand products are sold 

#91 – Forbe’s World’s Most Valuable Brands 2019

#43 – Fortune’s Most Admired Companies 2019

#22 – top 150 Global Licensors 2019

#84 – Best Global Brands 2019

Your Product. Our Brand. Cat Licensing Merchandise.
of
Your Product. Our Brand. Cat Licensing Merchandise.

EXISTING PRODUCT CATEGORIES:

apparel, auto accessories, bags, eyewear, fabric, footwear, games/apps, gloves, knives, phones, jump starters, scale models, tools, toys, watches
of
apparel, auto accessories, bags, eyewear, fabric, footwear, games/apps, gloves, knives, phones, jump starters, scale models, tools, toys, watches

Caterpillar is looking to extend the brand in the following categories:  

infant/baby gear, job site products, outdoor lifestyle products, publishing, tech products
of
infant/baby gear, job site products, outdoor lifestyle products, publishing, tech products

If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.

Share This

Company
  • Strategy & Purpose
  • Leadership
  • History
  • Caterpillar Foundation
  • Code of Conduct
  • Sustainability
  • Innovation
  • Global Locations
  • Visitors Center & Museum
Investors
  • Stock Information
  • Financial Information
  • Shareholder Services
  • Events & Presentations
  • Quarterly Financial Results
  • Annual Report & Sustainability Report
  • SEC Filings 
  • Governance
News
  • News & Features
  • Corporate Press Releases
  • Media Information
  • Social Media
 
Careers
  • Why Caterpillar?
  • Career Areas
  • Diversity & Inclusion
  • Search & Apply
Working Together
  • Employees & Retirees
  • Sponsorships
  • Suppliers

 

Cat® Products & Services
  • Products
  • Parts
  • Support
  • Merchandise
  • Locate a Dealer
  • facebook
  • linkedin
  • twitter
  • youtube
  • instagram
Caterpillar Brands
  • Cat
  • Cat Financial
  • Cat Reman
  • The Cat Rental Store
  • Cat Lift Trucks
  • Anchor
  • AsiaTrak
  • FG Wilson
  • Hindustan
  • Hypac
  • Kemper
  • MaK
  • MWM
  • M2M
  • Olympian
  • Perkins
  • Progress Rail
  • SEM
  • Solar Turbines
  • Turner Powertrain Systems
  • Yellowmark

  • About Caterpillar
  • Visit Caterpillar
  • Site Map
  • Cookies
  • Legal
  • Privacy
  • Contact
  • Cat.com
  • English
  • © 2021 Caterpillar. All Rights Reserved.

Cookie Policy

This site uses cookies to create a better experience for you. Some of these cookies are set automatically because they’re necessary for the site to perform. Other cookies are used for functional, performance, and targeting purposes to enhance your experience by personalizing content and ads, enabling third party content and features, and enabling us to analyze how this site is used.  To learn more, please visit our Legal Notices - Cookie page. 

By clicking 'I Accept', you are agreeing to our use of functional, performance and targeting cookies.