Licensing

 

Thank you for your interest in becoming a licensee for Caterpillar.  Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job.  Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.  

CATERPILLAR LICENSING HIGHLIGHTS

$7.4 Billion – Total Value of the Cat Brand in 2022 – For the 21st year in a row, Caterpillar is named a Top 100 Best Global Brand

$3.0 Billion – Retails sales of Cat licensed merchandise in 2022

86,000 – Retail outlets worldwide selling Cat licensed merchandise

170 (and counting) – Stand-alone Cat Merchandise Stores located around the globe

150+ – Countries in which officially licensed Cat brand products are sold

#20 – Caterpillar’s 2022 ranking among worldwide product licensors

Your Product. Our Brand. Cat Licensing Merchandise. Guide Cover
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Your Product. Our Brand. Cat Licensing Merchandise. Guide Cover

EXISTING PRODUCT CATEGORIES:

apparel, auto accessories, bags, eyewear, fabric, footwear, games/apps, gloves, knives, phones, jump starters, scale models, tools, toys, watches
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apparel, auto accessories, bags, eyewear, fabric, footwear, games/apps, gloves, knives, phones, jump starters, scale models, tools, toys, watches

If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.

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