Licensing

Thank you for your interest in becoming a licensee for Caterpillar.  Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job.  Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.  

CATERPILLAR LICENSING HIGHLIGHTS

$6.5 Billion – Total Value of the Cat Brand in 2021 – For the 20^th year in a row, Caterpillar is named a Top 100 Best Global Brand

$2.89 Billion – Retail sales of Cat licensed merchandise in 2021

86,000 – Retail outlets worldwide selling Cat licensed merchandise

177 (and counting) – Stand-alone Cat Merchandise Stores located around the globe

150+ – Countries in which officially licensed Cat brand products are sold

#22 – Caterpillar’s 2021 ranking among worldwide product licensors