Thank you for your interest in becoming a licensee for Caterpillar. Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job. Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 96 million officially licensed Cat merchandise items every year.
$8.1 Billion – Total Value of the Cat Brand in 2023 – For the 22nd year in a row, Caterpillar is named a Top 100 Best Global Brand
$3.01 Billion – Retails sales of Cat licensed merchandise in 2024
86,000 – Retail outlets worldwide selling Cat licensed merchandise
215 (and counting) – Stand-alone Cat Merchandise Stores located around the globe
150+ – Countries in which officially licensed Cat brand products are sold
#18 – Caterpillar’s 2023 ranking among worldwide product licensors
If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.
