Licensing

Thank you for your interest in becoming a licensee for Caterpillar.  Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job.  Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 35 million officially licensed Cat merchandise items every year.  

CATERPILLAR LICENSING HIGHLIGHTS

$4.9 Billion - Total Value of the Cat Brand in 2017

$2.9 Billion - retail sales of Cat licensed merchandise in 2017

86,000 - retail outlets worldwide selling Cat licensed merchandise

175 (and counting) - stand-alone Cat Merchandise Stores located around the globe

150+ - countries in which officially licensed Cat brand products are sold

#82 - 2017 ranking of the Cat brand on Forbes' Worlds Most Valuable Brands list

#23 - Caterpillar's 2017 ranking among worldwide product licensors

#5 - Caterpillar's place on Monday Consult's Top 10 Standout Brands for Men

EXISTING PRODUCT CATEGORIES:

Caterpillar is looking to extend the brand in the following categories:  

If you would like to learn more about licensing with Caterpillar, please download the license application and return the completed form to licensing@cat.com.