Caterpillar is More than Meets the Eye

Our Family of Brands Meet the Unique Needs of Our Customers

April 15, 2020

As we celebrate 95 years of Caterpillar, it’s important to remember who we are and what we do. Easy right? 

When you think about Caterpillar, your mind might immediately picture one of our iconic yellow machines working on the side of the road. For those of us who are really in tune, we might notice the Cat Rental power at a festival or a generator set next to a building. But, if you really know Caterpillar, you know that’s just the tip of the iceberg! 

Over our 95 years, Caterpillar has grown and changed and added a variety of brands to the Caterpillar family. Each of them adds to the strength of our company by serving our customers in a unique way that adds value. And the people working within each of the brands brings a unique perspective and expertise that make us stronger.

When we celebrate Caterpillar, we celebrate all of Caterpillar. Take a few minutes to learn about each of the brands and to celebrate your team members from across the company! 

Here are a few things you may not know about some of our brands...

  • Caterpillar acquired MWM GmbH of Mannheim, Germany, in 2011. MWM is a leading global supplier of sustainable natural gas and alternative-fuel engines. 

  • The first Caterpillar remanufacturing plant began production in Bettendorf, Iowa, in 1973.

  • In 2017 Caterpillar acquired Kemper Valve and Fittings to expand its oil & gas well servicing offerings to include flow iron.

  • The Cat brand first appeared on products in 1950 and was trademarked in 1952.

Our Family of Brands timeline Our Family of Brands timeline

Celebrating 95 Years

Together, we’ve built a rich history over the past 95 years. Take a few minutes to celebrate the amazing people who built this company one breakthrough at a time and the incredible customers who have changed the world with our products and solutions.

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95 YEARS OF BUILDING A BETTER WORLD

Today will eventually become the tomorrow we will one day reflect upon—just as we pause to celebrate our 95-year milestone and rich history of doing the work. It’s work that has provided customer solutions to help build a better world.

Explore our History