Meet the Family

Caterpillar Inc. brands include offerings of machines, engines, components, services and solutions to meet the unique needs of a variety of industries and customers around the world. The Caterpillar brand represents the whole corporation and our people and has a strong connection to the Cat® brand – our flagship brand of products and services with customers served by our independently owned and operated global Cat dealer network.

We meet the unique needs of customers around the world with our diverse brand portfolio that extends beyond our iconic yellow iron.

Explore Our Brands

Timeline of when our current brand line up joined the Caterpillar family of brands. Timeline of when our current brand line up joined the Caterpillar family of brands.

The History of Our Brand Journey

Learn more about when our current brands joined the Caterpillar family. Many have their own rich history.

1950s

1950  |  Cat

The Cat brand first appeared on products in 1950 and was trademarked in 1952. Cat machines and engines are widely recognized as premium products and known for superior quality and reliability. The portfolio is the most extensive in the industry and includes technology products, and a broad array of services such as rental and finance. 

 

 

1960s

1965  |  Cat Lift Trucks

In 1965 Caterpillar acquired the company Towmotor and formed Cat® Lift Trucks. In 1992 Caterpillar and the Japanese-based Mitsubishi Heavy Industries formed a joint venture company, Mitsubishi Caterpillar Forklift America Inc. (MCFA), to produce and market lift trucksCat lift trucks deliver innovative material handling solutions for the toughest applications. Today, our forklift lineup consists of electric counterbalanced lift trucks to internal combustion (IC) cushion and pneumatic tire lift trucks.

 

1970s

1973  |  Cat Reman

Our first remanufacturing plant began production in Bettendorf, Iowa, in 1973. Our reman brand offers a broad portfolio of replacement parts, available from your Cat dealer, provide same-as-when-new performance and durability at a price that is an average of 40% less than an equivalent new part.

 

1980s

1981  |  Cat Financial

In 1981 Caterpillar formed the Caterpillar Leasing Company subsidiary and it 1983 it was renamed to Caterpillar Financial Services Corporation (Cat Financial). Cat Financial provides retail and wholesale financing solutions and extended protection products to Cat customers and dealers for the complete line of Cat machinery and engines, Solar® gas turbines, other related equipment and marine vessels.

1981  |  Solar Turbines

Solar Turbines was founded in 1927 as the Prudden-San Diego Airplane Company. Convinced that the gas turbine was the prime mover of the future, the company invested heavily in the development of small turbines. The company was purchased by the International Harvester Company in early 1960, and Caterpillar acquired Solar Turbines International in 1981. Today, Solar designs and manufactures industrial gas turbines for onshore and offshore electrical power generation, marine propulsion, and for the production, processing, and transportation of natural gas and oil.

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1984  |  Hindustan

It was announced that Hindustan Motors Ltd. of Calcutta, India would begin licensing the manufacture of certain models of Caterpillar construction equipment including track-type tractors, wheel loaders, and off-highway trucks. For over 30 years, Hindustan has provided of affordable, high-quality, ready-to-run small wheel loader products and components that are reliable, easy to use and maintain, and backed by responsive support to our India market.

 

1990s

1992  |  Olympian

Our Olympian brand offer prime power or standby gas and diesel fueled generator set and aftermarket parts.

1993  |  Anchor

With a history dating back to 1938, the Anchor brand is known for high-quality hydraulic hose, steel couplings and complete assemblies for the OEM and general market business sectors. Hoses and couplings are important parts for the operation of every Caterpillar product.

1996  |  FG Wilson

With over 50 years of experience, the FG Wilson product line ranges from small ready-to-run generator sets suitable for domestic use to large power systems with remote monitoring capable of feeding back into the national grid. In 1996 Caterpillar purchased a 49% interest in F.G. Wilson located in Larne, Northern Ireland and acquired the remaining 51% in 1999. 

1996  |  MaK

With a history dating back over 150 years, MaK is one of the top engine brands in the medium-speed propulsion market. The product line features marine diesel, gas and dual fuel engines used in a wide variety of marine applications. MaK's product line represents the state of the art in large diesel engines, and was a natural extension of the upper end of Caterpillar's diesel engine portfolio.

1996  |  Turner Powertrain System

Since 1859, Turner Powertrain Systems has developed transmissions that deliver the performance, functionality and reliability that their customers demand. The brand is the world market leader in developing and manufacturing transmissions for backhoes, wheel loaders and telehandlers.

1997  |  AsiaTrak

AsiaTrak is the leading producer of high-quality undercarriage components for hydraulic excavators and track type tractors for Caterpillar and outside OEMs.

1998  |  Cat Rental Store

In 1998 the Cat Rental Store began offering short-term equipment use, providing rentals for a day or even an hour. Cat dealers opened Cat Rental Stores on three continents, offering a new set of customers the opportunity to use our new, smaller machines and work tools. Today, the Cat® Rental Store network offers the largest construction equipment rental fleet in the world. From our well-known Cat earthmoving machines, excavators, skid steer loaders, backhoes, pavers and compactors, work tools and power generators to equipment from more than 70 other top-tier brands. 

1998  |  Perkins

In 1998 Caterpillar acquired Varity Perkins and changed the name to Perkins Engines Company Limited of Peterborough, England. The purchase extended Caterpillar's global position as a full-line producer of diesel and gas reciprocating engines. With a history stretching back to 1932, Perkins is a world leading provider of diesel and gas engines, providing the most comprehensive range of innovative and reliable power solutions tailored to meet the precise requirements of our customers.

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2000s

2005  |  SEM

For over 60 years, The SEM brand offers wheel loaders, soil compactors, motor graders and track-type tractors targeted to meet customers’ needs in China and other markets. SEM products meet or exceed regional industry requirements for quality and reliability.

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2006  |  Progress Rail

Serving the rail industry since 1983, Progress Rail is one of the largest integrated and diversified providers of rolling stock and infrastructure solutions and technologies for global rail customers.

 

2010s

2010  |  Hypac

The Hypac brand provides large mining customers and Cat® dealers with hard-to-find parts for legacy brands as well as expanded service opportunities through competitive parts offerings.

2011  |  MWM

With a history dating back to 1871, MWM developed and produced, sustainable gas engines and gensets in Mannheim, Germany. Today, Caterpillar Energy Solutions develops and produces the MWM brand products including, gas engines and gensets, distributed Power plants, cogeneration plants and CHP plants, gas applications, and cogeneration and trigeneration.

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2016  |  M2M

Founded in 1999, M2M Data Corporation has developed a wide range of services and hardware that work together to provide the remote status of equipment data with real-time notifications upon equipment status changes, including equipment shutdown events.

2017  |  Kemper

Founded in 1965, Kemper Valve & Fittings Corp. is the North American market leader in the production of hammer unions for Oil & Gas service.

2017  |  Yellowmark

YellowmarkTM is a line of repair and replacement parts developed by Caterpillar to provide construction industry customers with a balance between reliability, affordability and convenience.