June 23, 2022
Today, we’re living in a world connected in countless ways, with our phones delivering seamless user experiences at the touch of a screen. In a few short minutes, we can use our phones to find exactly what we’re looking to buy, purchase it, and have it delivered to our house tomorrow – in some cases, it can arrive yet today.
This is how our world works, and it’s the same world in which Cat® customers live. They, too, want a seamless user experience assisted by the latest technology, making their lives and jobs more efficient.
By connecting physical assets to a digital experience, Cat Digital is transforming data into business-changing applications. It’s exciting. And we’re at the forefront, using an incredibly simple model – it all starts with connecting assets. Next, we import the telematics data from our more than 1.2M connected assets into our digital platform, where we apply advanced analytics and machine learning along with our engineering data to provide customers with value-add services through applications.
At Caterpillar, we know our customers and equipment best – and because of this, we’re ideally suited to bridge the gap between the physical iron and the digital world. Digital Product Management Director Melissa Busen recently told BuiltinChicago why Caterpillar-created solutions make the most sense.
“No one knows our products like we do, given the fact that our engineers know what’s happening in the field with our assets and can design digital solutions to solve problems,” Busen said. “This vertical integration is what sets Caterpillar apart from its competitors.”
Every winning team competes using a game plan. At Caterpillar, we’re no different. We’ve identified seven prioritized areas of focus that will help us win in the digital space and where we can make the most impact to support our services growth goals.
Each of our focus areas was identified for good reason – they are critical components that enable our future success and are key to improved customer service. But when we put it all together, the real magic happens. Cat Digital focus areas, just like the Caterpillar team itself, are interdependent. Each component is part of a system that delivers intelligent iron – cementing Caterpillar as an industry-leading innovator while helping our customers build a better world.
There may never have been a more exciting time at Caterpillar. With some of the industry’s brightest minds on board and our leadership committed to investing in game-changing technology, our future looks very bright.
We can’t wait to see what tomorrow brings.
* Includes discontinued products