The Evolving Look of Cat® Machines

From a red wavy Caterpillar logo on gray paint to our current Cat® triangle logo on our yellow paint, the look of our brand has evolved significantly over the last 90 years…

1925

A wavy logo/symbol was adopted by the new Caterpillar Tractor Co. All Caterpillar machines were painted battleship gray.

1925 machine
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1927

New Caterpillar track-type tractor models were labeled differently from the original 1925 product line.

1927 machine
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1930

Caterpillar officially dropped the wavy logo/symbol printed in text, although the wavy logo remained in cast parts for a few years.

1930 machine
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1931

Caterpillar changed the paint color of its machines from gray to Hi-Way Yellow.

1931 machine
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1950

Caterpillar started using “Cat” on machines. Prior to that only “Caterpillar” was used.

1950 machine
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1955

Series letters start appearing on machines after the model name to distinguish new models from the old ones.

1955 machine
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1967

Block-C logo was introduced, along with trade dress box that contained logo and model name. Previously, placement of branding and model name was more varied.

1967 machine
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1979

Caterpillar discontinues the use of its Hi-Way Yellow paint color and implements a new color: Caterpillar Yellow.

1979 machine
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1991

Beltline was introduced to Cat trade dress. This change was the first use of a color other than black, white, or yellow since 1931.

1991 machine
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2006

Cat Power Edge trade dress introduced.

2006 machine
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2018

The next generation of Cat product trade dress introduced: Cat Modern Hex.

2018 machine
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