The Evolving Look of Cat® Machines
From a red wavy Caterpillar logo on gray paint to our current Cat® triangle logo on our yellow paint, the look of our brand has evolved significantly over the last 90 years…
1925
A wavy logo/symbol was adopted by the new Caterpillar Tractor Co. All Caterpillar machines were painted battleship gray.
1927
New Caterpillar track-type tractor models were labeled differently from the original 1925 product line.
1930
Caterpillar officially dropped the wavy logo/symbol printed in text, although the wavy logo remained in cast parts for a few years.
1931
Caterpillar changed the paint color of its machines from gray to Hi-Way Yellow.
1950
Caterpillar started using “Cat” on machines. Prior to that only “Caterpillar” was used.
1955
Series letters start appearing on machines after the model name to distinguish new models from the old ones.
1967
Block-C logo was introduced, along with trade dress box that contained logo and model name. Previously, placement of branding and model name was more varied.
1979
Caterpillar discontinues the use of its Hi-Way Yellow paint color and implements a new color: Caterpillar Yellow.
1991
Beltline was introduced to Cat trade dress. This change was the first use of a color other than black, white, or yellow since 1931.
2006
Cat Power Edge trade dress introduced.
2018
The next generation of Cat product trade dress introduced: Cat Modern Hex.
