Maarten de Haas
Maarten de Haas is a senior vice president of Caterpillar Inc., responsible for Customer Solutions Growth Regions Division within Construction Industries. In this role, he provides leadership for the commercial team that engages closely with construction and quarry customers across Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America. This team is focused on solving customer challenges with solutions leveraging Cat and SEM branded products, services, digital, technology, financing and more.
De Haas’ career spans more than 28 years across various product groups, component groups, aftermarket and sales organizations. He began his career in his native country, the Netherlands, and has since worked in Belgium, Germany, the United Arab Emirates, Switzerland, the United States and Singapore. Over the course of his career, de Haas has been instrumental in driving significant improvements across various segments of Caterpillar’s business. His leadership results in highly engaged teams focused on creating solutions for our customers. Prior to this role, de Haas was the senior vice president for the Excavation Division.
De Haas holds a bachelor’s degree in mechanical engineering from Eindhoven University of Applied Sciences (the Netherlands) and a master’s degree in business administration from Portsmouth Business School (United Kingdom). He also completed Caterpillar’s Executive Leadership Development Program in partnership with Duke Corporate Education. De Haas and his wife have two young sons. Outside of work, he enjoys traveling with family, mountain biking, Formula 1, and flying racing drones.
