Licensing

Thank you for your interest in becoming a licensee for Caterpillar.  Appreciation for the Cat brand extends far beyond those who use our machines, engines and services on the job.  Consumers around the world, many of whom have never had an experience with our core products, purchase approximately 96 million officially licensed Cat merchandise items every year.  

Caterpillar Licensing Highlights

$8.1 Billion – Total Value of the Cat Brand in 2023 – For the 22nd year in a row, Caterpillar is named a Top 100 Best Global Brand

$2.95 Billion – Retails sales of Cat licensed merchandise in 2023

86,000 – Retail outlets worldwide selling Cat licensed merchandise

159 (and counting) – Stand-alone Cat Merchandise Stores located around the globe

150+ – Countries in which officially licensed Cat brand products are sold

#20 – Caterpillar’s 2022 ranking among worldwide product licensors