CONEXPO 2017: Pulling Out All the Stops

March 8, 2017

“You can’t talk about construction without talking about Caterpillar,” CEO Jim Umpleby said on Tuesday during a press conference at CONEXPO. For decades, Caterpillar has been the right choice for contractors, large and small.

Jim said, “We’re the right choice because our mission is simple: We want our customers to be more successful using our machines than they would be using our competitors’.”

At this year’s CONEXPO in Las Vegas, Nevada, Caterpillar has “pulled out all the stops” to show customers how we can help them get the job done. More than 40 machines stand in our exhibits that cover 60,000 square feet. 

But, Jim explained, we’re not just welcoming customers and visitors to our exhibits. “We’re welcoming them to an entirely new age, an age where machines talk to machines, and where those ‘voices’ bring greater productivity than ever before. We're welcoming them to the Age of Smart Iron.”

Jim expressed the importance of Caterpillar’s investment in research and development to develop digital solutions that will be important to Caterpillar’s future – and our customers’ future. At CONEXPO, customers will get to experience some of these digital solutions – like Cat® Connect, which can connect not only to their Cat equipment, but to other equipment in their fleet.

Click here to read Jim’s full remarks.

Watch the video to hear more from Jim about the future of digital at Caterpillar, as well as his impressions of CONEXPO and his main message to customers.

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