Caterpillar Holds Sold Out ‘Dirt & Digital’ Chicago Ideas Week Labs

October 20, 2016

Caterpillar Inc. (NYSE: CAT) is participating in Chicago Ideas Week (Chicago Ideas) again this year offering the general public a chance to get an exclusive look at how the company is leading the Industrial Digital Revolution. The sold out ‘Dirt & Digital’ labs highlight how Caterpillar is using groundbreaking innovations and digital technologies to anticipate and solve customer problems.  

“Many of the attendees at our Chicago Ideas labs may only think of Caterpillar as the company who makes big yellow iron seen on the side of the highway,” said Henry Vicary, Caterpillar’s director of guest and community relations. “Our ‘Dirt & Digital’ labs are the perfect way for us to showcase that Caterpillar shares Chicago Idea’s overall vision, keenly focused on technology, innovation and a future that will transform the world.”

Attendees at the labs will be able to experience Caterpillar’s latest innovations in augmented reality, simulations, drones and remote control machines. Additionally, participants will have the chance to operate an autonomous dozer located 1,500 miles away at a Caterpillar facility in Arizona.  

Also this week, Caterpillar will announce the opening of the Digital & Analytics Hub at the Merchandise Mart to house the expanded analytics and digital team. The space will serve as an extension of the growing information analytics team in Peoria and will primarily be focused on building additional advanced analytics capabilities, along with related fields in marketing & digital.  

“Caterpillar already has a presence in Chicago through our work with several universities and tech companies, so opening a permanent and centralized space for our expanded analytics and digital team in the city made sense,” said Morgan Vawter, Caterpillar’s chief analytics director. “While Peoria continues to be Caterpillar’s home, Chicago is an ideal location for continuing to cultivate and grow a diverse, creative digital and analytics workforce.”

Chicago Ideas Week

Chicago is core to our future, from our manufacturing staples in the suburbs to our newest analytics office in the Merchandise Mart, and our headquarters is just down the road in Peoria. 

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Caterpillar in Chicago

Headquartered in Peoria, Illinois, Caterpillar is one of the biggest drivers of innovation in the entire Midwest. 

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