bauma 2016: Caterpillar Marketing & Digital VP and Zeppelin Dealer Principal

April 14, 2016

George Taylor, Caterpillar's Marketing & Digital Division vice president and Peter Gerstmann, Zeppelin Cat Dealer Principal, discuss bauma 2016 and the Age of Smart Iron. Watch the video to hear their perspectives and see behind-the-scenes footage from bauma.

CEO Doug Oberhelman Talks Digital at bauma Munich 2016

In this video, Caterpillar Chairman and CEO Doug Oberhelman breaks down bauma Munich 2016 and discusses how digital solutions play a key role in customers' success.

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Caterpillar Introduces “The Age of Smart Iron”

At bauma 2016, Chairman and CEO Doug Oberhelman unveiled “The Age of Smart Iron,” our strategy to be the industry leader bringing digital solutions designed to improve productivity, efficiency, safety and profitability for customers.

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