"We are far and away presenting something different than everyone else." In this video, CEO Doug Oberhelman discusses bauma Munich 2016 and our digital vision.
learn moreApril 12, 2016
As the world moves faster, so are we – increasing our tempo and the prioritization of digital offerings that are designed to help catapult customer success. We’re pairing diesel and data, enhancing our machines by building on our current suite of Cat® Connect Technology and Services and leveraging data, to improve productivity of our customers worldwide.
Our dealers play a hugely important role in helping our customers understand how our technology can help make them increase their productivity, safety and profitability.
“Once you get their eyes open on the possibilities, it just starts rolling,” says Zeppelin Cat Large Machine & Solutions Manager Staale Hansen.
In the video above, Hansen talks about how Caterpillar and dealers like Zeppelin are helping our customers revolutionize the way they do business.
"We are far and away presenting something different than everyone else." In this video, CEO Doug Oberhelman discusses bauma Munich 2016 and our digital vision.
learn moreAt bauma 2016, Chairman and CEO Doug Oberhelman unveiled “The Age of Smart Iron,” our strategy to be the industry leader bringing digital solutions designed to improve productivity, efficiency, safety and profitability for customers.
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