Customer receives key to first 972M Medium Wheel Loader

On January 30, George Harms Construction Company, Inc. from Howell, N.J., visited the Caterpillar Aurora facility to receive the key to the first 972M Medium Wheel Loader (MWL). The purchase is among the first Tier 4 final machine sales in Caterpillar history.

The new 972M Wheel Loader replaces the 972K, and has a U.S. EPA Tier 4 Final ACERT™ engine equipped with a combination of proven electronic, fuel, air and aftertreatment components.  Applying proven technologies systematically and strategically lets us meet our customer’s high expectations for productivity, fuel efficiency, reliability and service life. Production of the 972M began in January 2014 at the Aurora facility.

Harms Construction CEO Rob Harms, Vice President of Operations Kevin Harms and President and COO Tom Hardell represented Harms Construction at the celebration, and received the key to the unit from Earthmoving’s MWL Worldwide Product Manager Bob De Lange. De Lange thanked Harms Construction for their loyalty and explained how the M-series, apart from Tier 4 emissions, is raising the bar in terms of fuel efficiency and technology integration. The dealer principal and sales manager of Cat® Dealer Foley Inc. also attended the celebration together with the Hartford district office. After the ceremony, the dealer stressed the strong partnership between Caterpillar, Foley Inc. and Harms Construction.

Harms Construction was founded in 1960, and the company founder, George Harms, purchased a Cat 933 Loader in 1962 as the company’s first piece of equipment. Harms Construction currently owns more than 60 pieces of Cat equipment and primarily runs machines that are produced in Aurora, 950-988 MWLs.

Harms Construction provided positive feedback about Caterpillar, the new M-series and their VIP visit to Aurora. The customer also gave insight on their business, the increasing environmental issues in New Jersey and business conditions as well as insights on how Caterpillar can further develop future products to help customers like Harms Construction become even more successful.


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