The China Brand Promotion team is proud to release the first China Brand video. Team members from Caterpillar Creative Services traveled far and wide to Caterpillar facilities, exotic landmarks and special events around China to produce the video. The video will help develop our brand positioning in China, by building strong awareness of Caterpillar's business in China.
Caterpillar is committed to Win in China. By building on the success of campaign programs in the past two years, we will leverage various external platforms such as the official Caterpillar China website, social media and other digital channels to promote our message. Stay tuned for more information on these promotions.