A commercial highlighting the Caterpillar Foundation's work alleviating poverty is airing in the weeks leading up to, during and after "CNN Heroes: An All-Star Tribute Award show." The show honors 10 heroes each year, with the CNN Hero of the Year being announced at the show.
"CNN Heroes: An All-Star Tribute" airs at 7 p.m. Central Standard Time December 1 on CNN.
This year, a Caterpillar Foundation grantee, Living Lands & Waters' Founder Chad Pregracke, was nominated as a Top 10 Hero. The Foundation has invested in LL&W for many years, and Pregracke has worked with Caterpillar volunteers through river cleanups, tree giveaways and tree planting events. Click here to see Pregracke's story.
Caterpillar employees, along with the Caterpillar Foundation, recently worked with Pregracke and Living Lands & Waters to clean up the Illinois River. Click here to read the story.
CNN estimates more than 25 million adults ages 25-54 will view the Caterpillar Foundation's 30-second commercial, which began airing this month. Caterpillar Foundation ads will also be found on CNN.com and the mobile website, which will be exposed to approximately 60 million users a month. The commercial ads will also be aired internationally, reaching more than 265 million people worldwide.