The work of the Video Group of Caterpillar Creative Services, well-known within the Caterpillar enterprise, is winning national acclaim.
Fortune Magazine, in naming Caterpillar one of its social media stars, touted the quality of the company's videos: "The videos are more than simple tractor images, however, and the company successfully strikes a balance between fun product content and high-level industry conversations, a nod toward Caterpillar's dedication to educating its fans."
Over the past 15 years, Caterpillar has also received many Telly Awards, a premier award honoring the finest film and video productions. The Video Group received its most recent Telly for the D6K2 Moodsetter video, used at bauma Munich in April.
"The D6K2 Moodsetter was one of a three-part series to promote the new D6K2 Track-Type Tractor to customers and industry enthusiasts. We shot this piece like a music video to grab the attention of bauma attendees and customers. It's a fast-paced, exciting look at the product," said Associate Video Producer Jason Boyer. Boyer travelled to Orlando, Fla., to shoot the video and Video Editor JD Armes edited the final product at their facility in Peoria.
Other Caterpillar videos have been honored by CINE, a non-profit organization whose mission is to support producers of film, television and digital media through its film competitions, educational panels, screenings and networking opportunities. CINE's prestigious Golden Eagle Award was given to Caterpillar twice: in 2010 for the 793F Mining Truck Launch video, credited to Scott Moye and Dana Anderson, and in 2011 for the Caterpillar Brand Heritage video, credited to Moye, Jim Kelton, Anderson and Samuel Joslin.
The 18-person team in the Video Group of Caterpillar Creative Service is part of Global Marketing Services. The team is responsible for creating, producing and delivering video media for the Caterpillar enterprise, including dealers and all brands in the portfolio. They assist their customers at all stages of the video creation process: concept creation, script development and writing, video shoot preparation and completion, as well as post-production. The team also coordinates approvals through brand, trademark and tier 4 communications, as well as ensuring the final product is translated. The Video Group creates a diverse array of videos, including leader messages, strategy materials, video and stage support for trade show exhibits, dealer promotions, product features and education/training resources. It also assists with live webcasting for business unit all-employee meetings and Executive Office Town Hall meetings, and other live productions such as Leaders Building Leaders.
The group creates approximately 350 titles a year for a wide variety of customers around the world. All media is shot and edited in high definition. The team is committed to providing high-quality, creative solutions on time and under-budget.
"We are extremely focused on quality and meeting our clients' needs. We work closely with our customers to determine their needs and strive to successfully deliver on their expectations from inception to completion for each project," said Gene Doubleday, Video Team lead. "We work on video projects all over the world, considering the local culture and intended audience at each step of the process. My team's creativity, global perspective and adaptability to our customer's needs are three of our most important skills."