Bullish on Africa: Q&A with Regional Manager David Picard

January 6, 2017

In September, Caterpillar, the Caterpillar Foundation and our independent dealers announced plans to invest $1 billion in Africa over the next five years.

Why?

“We think Africa is rising in spite of the commodity challenges that the continent is facing currently. There (is) tremendous potential for growth,” said Caterpillar's regional manager for Africa and the Middle East, David Picard, in a recent Q&A with allAfrica.

“Africa has the fastest growing middle class worldwide, and the population is expected to double by 2050,” Picard continued.

There are undoubtedly challenges to increasing our footprint in Africa, including difficulty locating skilled labor. Picard told allAfrica some of the ways Caterpillar is addressing those challenges. For example, we created Technicians for Africa, an online e-learning curriculum made of 18 courses. After students successfully complete the coursework, Caterpillar shares their contact information with our local dealer.

“We’d love them to work for our dealers. But we’d also love them to work for our customers,” said Picard.

In this full Q&A with David Picard on allafrica.com, learn more about how Caterpillar is pursuing opportunities – and tackling challenges – in Africa.

CATERPILLAR AND DEALERS ANNOUNCE $1 BILLION INVESTMENT IN BUSINESS, EDUCATION AND TRAINING ACROSS AFRICA

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