PODCAST: A Sharper Focus on Rental Featuring Kurt Norris, Director of Global Rental & Used Equipment Services

 

 

The equipment-driven rental industry is on the rise. And that may be an understatement. The rental industry is a $90 billion industry and growing. In this latest Caterpillar Podcast, the company’s director of Global Rental and Used Equipment Services (GRUES), Kurt Norris, talks with host Rusty Dunn about the company’s increased focus on the rental and used business, and why it became a strategic project for the enterprise.

 
CATERPILLAR PODCAST PROGRAM GUIDE/HIGHLIGHTS (Total Run Time – 14:38) 

2:25 – Not a new business but a new urgency 
 
5:10 – What do customers want and why? (Hint: Maybe not what you think.)

7:22 – So who rents what?

9:00 – Not for the faint of heart

10:05 – Around the world in 80 seconds  

11:07 – Looking after the Certified Used program

12:55 – 500 years of Caterpillar experience on the GRUES team 
 
Link to more information on the Cat Rental Store:  https://www.caterpillar.com/en/company/brands/cat-rental-store.html

Cat Rental Store website:  https://www.catrentalstore.com/en_US/home.html

It’s All About Growth in Rental

It’s all about growth in Rental – grow customers, grow revenue, grow loyalty. Caterpillar’s rental revenue has grown more than 20% per year since 2017, and last year dealers opened more than 40 new branches of The Cat® Rental Store worldwide.

Full Story

All New Digital Experience Gives Rental Customers Convenience at Their Fingertips

Knowing that customers are going online for product research and for buying, it’s important that businesses up their digital capabilities and provide easy, convenient solutions for customers to get products and services. 

Full Story

Cat Rental

Cat Rental gives you the flexibility that each job requires with the performance and productivity you expect.

Learn More
cat rental cat rental

Find a Cat Rental Store

Find what you need fast at one of our 1,300+ rental locations. Chances are there’s one just around the corner. 

Locate
cat rental store cat rental store