PODCAST: A Sharper Focus on Rental Featuring Kurt Norris, Director of Global Rental & Used Equipment Services



The equipment-driven rental industry is on the rise. And that may be an understatement. The rental industry is a $90 billion industry and growing. In this latest Caterpillar Podcast, the company’s director of Global Rental and Used Equipment Services (GRUES), Kurt Norris, talks with host Rusty Dunn about the company’s increased focus on the rental and used business, and why it became a strategic project for the enterprise.


2:25 – Not a new business but a new urgency 
5:10 – What do customers want and why? (Hint: Maybe not what you think.)

7:22 – So who rents what?

9:00 – Not for the faint of heart

10:05 – Around the world in 80 seconds  

11:07 – Looking after the Certified Used program

12:55 – 500 years of Caterpillar experience on the GRUES team 
Link to more information on the Cat Rental Store:  https://www.caterpillar.com/en/company/brands/cat-rental-store.html

Cat Rental Store website:  https://www.catrentalstore.com/en_US/home.html

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All New Digital Experience Gives Rental Customers Convenience at Their Fingertips

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Cat Rental

Cat Rental gives you the flexibility that each job requires with the performance and productivity you expect.

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Find a Cat Rental Store

Find what you need fast at one of our 1,300+ rental locations. Chances are there’s one just around the corner. 

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