The equipment-driven rental industry is on the rise. And that may be an understatement. The rental industry is a $90 billion industry and growing. In this latest Caterpillar Podcast, the company’s director of Global Rental and Used Equipment Services (GRUES), Kurt Norris, talks with host Rusty Dunn about the company’s increased focus on the rental and used business, and why it became a strategic project for the enterprise.
CATERPILLAR PODCAST PROGRAM GUIDE/HIGHLIGHTS (Total Run Time – 14:38)
2:25 – Not a new business but a new urgency
5:10 – What do customers want and why? (Hint: Maybe not what you think.)
7:22 – So who rents what?
9:00 – Not for the faint of heart
10:05 – Around the world in 80 seconds
11:07 – Looking after the Certified Used program
12:55 – 500 years of Caterpillar experience on the GRUES team
Link to more information on the Cat Rental Store: https://www.caterpillar.com/en/company/brands/cat-rental-store.html
Cat Rental Store website: https://www.catrentalstore.com/en_US/home.html