Industrial Engines Highlights from CONEXPO-CON/AGG 2014

In March, Caterpillar displayed our products, services and solutions at CONEXPO-CON/AGG 2014 in Las Vegas. Attendees included employees from the Industrial Power Systems Division (IPSD), who showcased industrial engine products and services under the Cat® and Perkins brands.

For the first time, the Cat industrial engine brand was integrated as part of the larger Cat stand, which welcomed more than 70,000 visitors over the course of the week. The display included C2.2 and C4.4 ACERT™ power units, plus a C15 ACERT cutaway and a Cat Clean Emissions Module, enabling customers to see IPSD engines alongside some of the machines that they power.

For the Perkins brand, a different approach was taken with the development and launch of a virtual event in the weeks leading up to the show. This innovative way of reaching customers with information about products, heritage and manufacturing facilities has been very well received, with more than 9,500 visits to the website in the first month.

IPSD also demonstrated great customer collaboration, by partnering with several customers to display engines and show how they power their machines, as well as attending more than 50 customer meetings across the week.

"Over the course of the week we were able to hear directly from our customers, and the feedback was encouraging. Our customers expect and look to Caterpillar to provide clear leadership in terms of engines - technology, applications/integration, end user usability and product support. We were able to demonstrate this for both the Cat and Perkins brands,” commented IPSD Global Sales and Marketing General Manager Bill Giunta. “We also gathered customer feedback on areas where we need to improve, aligning to some of the key projects that are already underway at IPSD to improve the way we do business with our customers."


Perkins is one of the world’s leading suppliers of gas and diesel engines in the 4-2000 kW/5-2800 hp range, with the capacity to produce up to 800,000 units per year.

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At CONEXPO-CON/AGG 2014 Caterpillar presented its unmatched lineup of machines, technology and services designed with the primary goal of helping customers succeed.

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