Each week Corporate Heritage Services opens its historical collection to share stories of its people and chronicle over 90 years of innovation.Learn More
August 28, 2017
“Our solutions help our customers build a better world.”
While our articulated purpose may be new, the concept certainly is as old as Caterpillar itself. Our culture of innovation over the decades has helped Caterpillar customers build a better world. Excerpts from two vintage films shot in the 1950s reinforce the modern-day focus on building a better world with the help of Caterpillar machines, solutions and services. The simple message: customer success is our success.
Recently, the Heritage Services team edited together a series of classic films showing working machines along with customer and dealer comments from more than 60-years ago. The main narrator who appears multiple times throughout the piece originally performed in a Caterpillar-produced film called “That’s My Angle.” The film was most likely used by Cat® dealers, and highlights benefits of equipment standardization at job sites – an advantage dealers still stress today.