April 23, 2020
165. That’s the number of independent Cat dealers who help our customers win, and we’re proud to have a long-lasting, valued relationship with each of them. These dealers serve our customers in 191 countries around the world.
Here are a few reasons why our Cat® dealer network means so much to our customers and to us …
#1 – Trusted in the field
Our customers want to know we can provide parts and service support for machines and engines in the field anywhere in the world. Thanks to our dealers’ strong relationships with customers – we do. Most dealers are independently owned, locally operated businesses. They’re members of their communities and understand what our customers need to be successful in their home locations around the world.
#2 – What you need, when you need it
Dealers take care of new customers, strengthen existing customer relationships and offer more value-added services and new technologies. They can do all this because of a deep understanding of customer needs and business conditions in their specific territories.
#3 – Supportive from start to finish
After a product leaves our factory doors, the dealers take over. When a machine is delivered to a customer, they’re out there making sure it’s operating as expected. When training is needed on a jobsite, they share the expertise needed. When support is needed during the lifetime of a product, they provide superior service, carefully monitoring a machine’s health and scheduling repairs to prevent costly downtime. And, when customers look for financing and insurance, they connect customers to our Cat Financial team.
#4 – A competitive edge
The global dealer network provides a competitive advantage by giving us one of the best distribution systems in the industry. Our vast dealer network helps our customers win around the world. They ensure our customers receive maximum business value from Cat products and services – something they’ve been doing for over nine decades.
Buy the Iron, Get the Company
Our dealers are the reason the motto “Buy the Iron, Get the Company” is not an empty slogan. They have earned trust and loyalty through a superior customer experience, and we’re grateful for the relationships they forge with customers and us.