June 2, 2017
Productivity, reliability, fuel economy and outstanding dealer support are why customers like Guangna Coal Industry Group buy Cat® equipment and keep coming back.
The private entrepreneurial company operates 13 coal mines in northern China and depends on Cat excavators to handle overburden work and coal removal. Late last year, Guangna purchased 170 large excavators (336-349 size) from Westrac, followed by another large fleet deal of 230 excavators (340/349 size) this April. These are significant wins, particularly since the excavator market is incredibly competitive in China, where there are more than 25 local and international manufacturers.
"We have tried various brands in our demanding conditions, said Wang Quancai - Chairman, Guangna Group. "The durability, quality and reliability of Cat products is the best, as is the service and support Westrac provides. Our experience is that Caterpillar and Westrac understand our unique business needs and deliver what is required for a high performance job site."
"We're pleased and honored to work with Guangna and help them realize the benefits of a highly productive and efficient job site," said Lawrence Luo, Dealer Principal of Westrac-China.
Cat's strong large excavator product line-up, world class technology, brand reputation and the excellent support offered by Westrac in northern China all contributed to Guangna’s purchase decisions. Other customers are also realizing the value Cat’s excavators provide as illustrated by China's Construction Equipment Manufacturers Association (CEMA) data, which identifies Caterpillar as the leading brand in the 10-90 ton size class machines for the past four years and growing its leadership position with large size machines.
Industry momentum for excavator products in China spurred growth in late 2016 that has continued into 2017, buoyed by increased government support for infrastructure, strong residential investment and a mining rebound. In fact, April year-to-date industry growth is more than double the opportunity during the same period in 2016.
"Caterpillar has really stepped up this year to respond to a very strong rebound in China,” said John Fallows, Industry Region manager for Global Construction and Infrastructure in China. “We are pleased with our strong sales momentum and very much appreciate the excellent efforts of the full value chain as we manage the upturn.”