Cat® Dealer Fabick Celebrates 100 Years of Service

August 23, 2017

“To Ever Serve Our Customers Better” was the motto established by John Fabick in 1917 and it remains just as firm a commitment 100 years later as Fabick Cat® celebrates its Centennial anniversary.  

Fabick Cat recognized its historic anniversary with a series of events in July, capped with a $600,000 donation to six charitable partners in the communities it serves.

“For 100 years, Fabick Cat has supplied equipment and services that help make progress possible and improve the quality of life in our communities. Since 1917 our motto has always been ‘To Ever Serve Our Customers Better.’ To this day, these words remain the foundation of our success,” says Doug Fabick, Fabick Cat CEO. 

The family-owned business now spans five generations and has more than 1,200 employees in 37 locations as the Cat dealer for major portions of Missouri, Illinois, the Upper Peninsula of Michigan and the entire state of Wisconsin.

Since its founding, Caterpillar has established dealers as independently owned, locally operated businesses that benefit from strong, longstanding customer relationships. Our dealer network helps Caterpillar and our customers win around the world. 

Cat dealers share our passion, enhance our competitive edge, and ensure that our customers receive maximum business value from our products and services. The 172 dealers in the Caterpillar network have more than 150,000 employees in over 2,700 locations serving customers in 190 countries.    

Caterpillar strives to keep dealerships in the family and now recognizes nearly two-thirds of US dealers in the third or fourth generation of family ownership with several dealers that have a century in business.

“This simple yet powerful relationship combines the capabilities of a global technology and manufacturing leader with the close personal relationships—in local language and culture—of dealers and customers. The dealer network has made us what we are today and will carry us into the future,” said Jerome Guilford, Region Manager for the Western US & Canada.

Minneapolis District Manager Rich Baer pointed out during the events, “About 30% of all family-owned businesses survive into the second generation. Only 12% make it to the third and that drops to 3% for the 4th generation.” Fabick currently has third, fourth and fifth generation family members working in the dealership. 

“At Caterpillar, we take the long-lived success of our dealers very seriously, and we do a lot to help with the transition from generation to generation,” Baer said. “We have a lot of pride in the longevity of our relationships with dealers, which in the U.S is more than 65 years on average.  The fact that most Cat dealers are family owned, which is our preference, that the owners are highly connected to their customers and communities and that we share a genuine passion for our business is very unique.”

The Fabick team hosted a family event for its Wisconsin based employees at Lambeau Field, home of the Green Bay Packers, and the following weekend, hosted an open house at its Fenton, MO headquarters, with more than 2,500 employees, retirees and customers. The dealer partnered with the St. Louis Cardinals baseball team for several visible recognitions at their July 29 game: Cat machines were parked outside Busch Stadium, Doug Fabick threw out the ceremonial first pitch, and Fabick Cat sponsored fireworks at the stadium immediately following the game. 

Fabick Cat recognized the following six charitable Missouri-based organizations with each receiving $100,000 checks as part of its celebration:  The MASTERS, Boy Scouts Greater St. Louis Area Council, The St. Louis Police Foundation, Wings of Hope, SSM Health Cardinal Glennon Children’s Hospital, and Segs4Vets. 

 

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