Caterpillar Is Built to Win

October 12, 2017

From our very beginning in 1925, Caterpillar has built the equipment that has helped build a better world. Our diverse, skilled workforce designs and manufactures the products that have made Caterpillar among the world’s most widely recognized and respected brands for almost one hundred years.

But let’s talk about our future.

At Investor Day 2017, CEO Jim Umpleby shared the company’s strategy to grow profitably over the coming years. As Jim and the Strategic Planning Committee developed the strategy earlier this year, Our Values in Action remained the core of who we are. The SPC also developed a purpose statement, to capture how we serve our customers – by providing the solutions they use to build a better world.

Here are five key ways Caterpillar is preparing for future profitable growth:

1. We’re focused on ensuring our customers are more successful working with Caterpillar and our dealers than they are with the competition. 

2. We’re using the Operating & Execution Model to bias our resources towards those opportunities with the highest profitable growth potential. 

3. We’re increasing our investment and emphasis on services, including digital capabilities and the aftermarket. 

4. We’ll drive market share growth in our installed base through expanded offerings, providing the right products and solutions at the right price points, while also earning an acceptable return for us and our dealers. 

5. We’re focused on improving the operational performance of our company through organizational alignment, accelerating our Lean journey, striving to achieve world-class safety and quality standards, and developing a competitive and flexible cost structure. 

Our strategy means measuring success by the value we bring to our customers, the profits we generate to fund reinvestment, and the returns we generate for our shareholders.

You can read Jim’s full remarks at Investor Day here.

Caterpillar Enterprise Strategy

Check out this interactive website to learn more about our new strategy. It's all about our people, our partners and our customers building a better world together!

Learn More

About Caterpillar

For more than 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets.

Learn More