October 28, 2019
Caterpillar has been ranked made the top 100 of Interbrand’s Best Global Brands. We ranked #76 with a value of $6.791 billion. This is the 18th consecutive year we’ve appeared on the list.
We are grateful to be included on this list and recognize the strength of our brand comes from our customers, Cat dealers and amazing team. Thank you for doing the work to deliver industry-leading products and services.
Now, let’s dig in on a few highlights of the list and what it really means!
You’re on the list of growing brands. What does it mean to be a fast mover?
Caterpillar is also listed as one of the top growing brands with a 19 percent increase for the year. Interbrand explains, “One dimension this year’s group of fastest movers excels in is relevance, a testament to their ability to stay at the forefront of rapidly changing customer expectations within their respective industries.”
What are the main components of the ranking?
The company rankings are based on three key components. The primary measurement is the financial performance of the branded products and services, the other two components are in relation to the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.
What does the Interbrand report analyze?
The annual report, according to Interbrand, analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value. Find out more about Interbrand's methodology.
See the complete list of Interbrand’s 100 Best Global Brands 2018.