October 4, 2018
The 2018 Interbrand rankings are out and for the 17th year in a row, we’ve made the top 100 with a ranking of #82 and an overall brand value of $5.73 billion. Caterpillar is also listed as a top 10 growing brand with an 18 percent increase for the year. The annual report, according to Interbrand, analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value.
The company rankings are based on three key components. The primary measurement is the financial performance of the branded products and services, the other two components are in relation to the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.
While we’re honored and humbled to again make the list, we know the strength of the Cat® brand comes from the men and women who live and breathe it every day.
So here’s to you…
Thank you for doing your work that makes our brand strong.
See the complete list of Interbrand’s 100 Best Global Brands 2018.
Visit interbrand to learn more about their methodology.