This year, Caterpillar turned 90 years old. According to businessweek.com, the average life expectancy for a Fortune 500 company is between 40 and 50 years. Caterpillar’s 90th Anniversary, therefore, is a time to celebrate—a time to reflect on the past and look toward the future with anticipation.
To celebrate this milestone, we'll highlight Caterpillar's innovations and people from 1925 to 2015. In a campaign titled “90 Reasons for 90 Years,” we’ll showcase 90 artifacts that represent reasons why—against the odds—Caterpillar has been in business for 90 years.
To look back on Caterpillar's 90 year journey with us, follow Caterpillar Inc. on Facebook, LinkedIn, Google+ and Twitter, or visit caterpillar.com/90Reasons today. Check back weekly for new reasons why Caterpillar has thrived for 90 years.