Jorge Abibe, Managing Director for Cat Financial Brazil, started his career 43 years ago in accounting and has had the opportunity to move across different areas throughout his career such as distribution services, corporate treasury and financing machines. He says the numerous opportunities brought him a variety of knowledge on many different facets of the industry.
“Our role is extremely important to our Dealers, as 50% of their sales are financed by Cat Financial,” said Jorge, “I’m happy to see the engagement of my team, all of them working in the same direction to achieve the best results for our shareholders, partners, dealers and the entire industry.”
His team has worked on many successful projects throughout his time, but his favorite project was introducing Cat Financial in Moscow during a time where they were entering an economical transition. As the Finance Director at the time, his biggest challenge was finding a way to finance Cat Products in Russia, Ukraine, Kazakhstan, Uzbekistan and the other countries that were part of CIS (Commonwealth of Independent States). This opened an opportunity to start Cat Financial in a brand-new region.
“Working for Cat Financial is exciting considering we have global opportunities and challenging projects. We also actively contribute to the strategy to win by having an entrepreneurial spirit, being a hands-on person and not being afraid to take risks and face new challenges!”
Jorge says since the very beginning he was very proud to be part of the Caterpillar family. He was the second generation to work at Caterpillar and saw firsthand how the company respects employees and also has strong Values in Action attitude.
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