Promoting Caterpillar’s brand message “Let’s Do the Work,” the company held an artwork contest asking elementary and junior high school students to design a future construction machine that supports an on-site workforce.
The history of construction machinery began at Caterpillar in 1925 and continues today. Not only is it the world’s largest manufacturer of construction machinery, but it is also a leading supplier of power systems such as engines and generators. Caterpillar has had an important base in Japan since 1963. The company continues to support customers in a variety of fields such as construction, demolition and infrastructure with a safety-first mindset providing cutting-edge products and technologies to the world.
Excellent artworks were submitted for the awards, including those of kindergarten children. The design winners were decided after a screening process with Caterpillar’s marketing and engineering employees and Yokohama’s Women’s Initiative Network leaders.
Caterpillar is proud to work with the community to inspire the younger generation to vitalize Japan. The award winning entries are included below.
“Unmanned Mars Excavator” by Yujin
“Cat’s Hand Excavator” by Riko
“Future Drone Excavator for Building Demolition” by Ryuichi