“A community of more than 13,000 united by their love for the brand”

At Caterpillar we’re fortunate to be surrounded by brand fans and champions, both internally and externally.  This passionate group of people truly believe in the power and impact Cat® products and services have in enabling our customers to build the world around us. This passion is evident in their work ethic, engagement and innovations – and once a year we dedicate a week to celebrating this passion for all things Caterpillar.

September 2018 marks the 7th consecutive year we’ve celebrated this passion by hosting what we call Brand Advocate Week.  The concept began more than 10 years ago when a handful of employees formed a group for people who are passionate about all things Caterpillar.  This community has since grown to more than 13,000 members to date, all united by their “yellow blood.”

“It’s amazing how much an engineer in India has in common with an accountant in the United States,” says Liva Vosekalna-Marek, Brand Education and Advocacy program manager at Caterpillar.  “Not only are both highly engaged, but most importantly, they’re focused on our customer needs. Every Brand Advocate is laser focused on playing their part in making our customers more successful.”

Tyler, a Caterpillar assembler, is just one of our many brand fans on team Caterpillar, find out  why he put’s everything he has into the products he builds.

Are you interested in joining the team who is passionate about the brand that helps our customers build what matters?


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