165. That’s the number of independent Cat dealers who help our customers improve the world every day. We’re proud to have a long-lasting, valued relationship with each of them. These dealers and their employees serve our customers in 191 countries around the world.
The average tenure of Cat dealers worldwide is slightly over 50 years.
Some dealers existed even before the 1925 merger that created Caterpillar.
Cat dealers are independently owned businesses, and most of them for multiple generations.
Our dealer network covering 191 countries helps Caterpillar and our customers win around the world.
The team of folks working hard at Cat Dealership worldwide is nearly 170,000 strong.
Cat Product Link (hardware) and VisionLink (software) work together to show equipment status and health. Technicians and customers can view data from a variety of machine systems and identify fuel consumption, idle time operator behaviors and system fault codes Alerts can be sent to user cell phones for quick action. Some equipment software can be flashed remotely and updated in minutes.
The Cat App puts a variety of inspection and diagnostic tools at the fingertips of technicians. The application includes inspection checklists and the ability to attached photos of any areas of concern or order parts if needed.
Caterpillar is also taking the lead on the development of applications that helps customer calculate production values and improve their productivity with real data from their operation. Combine with predictive analysis Caterpillar helps customers be more profitable.
While Caterpillar generates the majority of its revenue from machinery sales, the company also makes money from its trademark and licensing agreements. The licensing of its branded products and apparel are key revenue drivers for the business. The company's products are sold in retail stores worldwide and in 2018 the company was ranked 28 out of 150 by License Global for its global licensor status.
While Caterpillar generates most of its revenue from selling newly-manufactured machinery to businesses, the firm also rents and sells used machinery. Rental machinery is convenient for construction projects that don't require long-term assets. Companies can also significantly reduce costs by buying used machinery.
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