Why The Cat Dealer Network Is Such A Strong Opportunity

165. That’s the number of independent Cat dealers who help our customers improve the world every day. We’re proud to have a long-lasting, valued relationship with each of them. These dealers and their employees serve our customers in 191 countries around the world.


Here are a few reasons we want to share about why our
Cat® dealer network means so much to our customers and to Caterpillar.


#1 – Trusted In The Field

Our customers want to know we can provide parts and service support for machines and engines in the field anywhere in the world. Thanks to our dealers’ strong relationships with customers – we do. Most dealers are independently owned, locally operated businesses. They’re members of their communities and understand what our customers need to be successful in their home locations around the world.

Operator in front of Motor Grader
Operator in front of Motor Grader

#2 – What You Need, When You Need It

Dealers take care of new customers, strengthen existing customer relationships and offer more value-added services and new technologies. They can do all this because of a deep understanding of customer needs and business conditions in their specific territories.

Dealer Technician at Service Truck
Dealer Technician at Service Truck

#3 – Supportive From Start To Finish

After a product leaves our factory doors, the dealers take over. When a machine is delivered to a customer, they’re out there making sure it’s operating as expected. When training is needed on a jobsite, they share the expertise needed. When support is needed during the lifetime of a product, they provide superior service, carefully monitoring a machine’s health and scheduling repairs to prevent costly downtime. And, when customers look for financing and insurance, they connect customers to our Cat Financial team.

Technician working on Machine Part
Technician working on Machine Part

#4 – A Competitive Edge

The global dealer network provides a competitive advantage by giving us one of the best distribution systems in the industry. Our vast dealer network helps our customers win around the world. They ensure our customers receive maximum business value from Cat products and services.

Technician by a service truck
Technician by a service truck

Quick Facts About The Cat Dealer Network


The average tenure of Cat dealers worldwide is slightly over 50 years.

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Some dealers existed even before the 1925 merger that created Caterpillar.

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Cat dealers are independently owned businesses, and most of them for multiple generations.

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Our dealer network covering 191 countries helps Caterpillar and our customers win around the world.

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The team of folks working hard at Cat Dealership worldwide is nearly 170,000 strong.

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Caterpillar Is More Than Just Big Yellow Machines

Telematics connect with customers, equipment & dealers

Cat Product Link (hardware) and VisionLink (software) work together to show equipment status and health. Technicians and customers can view data from a variety of machine systems and identify fuel consumption, idle time operator behaviors and system fault codes Alerts can be sent to user cell phones for quick action. Some equipment software can be flashed remotely and updated in minutes.

User friendly apps

The Cat App puts a variety of inspection and diagnostic tools at the fingertips of technicians. The application includes inspection checklists and the ability to attached photos of any areas of concern or order parts if needed.

Productivity and predictive analysis

Caterpillar is also taking the lead on the development of applications that helps customer calculate production values and improve their productivity with real data from their operation. Combine with predictive analysis Caterpillar helps customers be more profitable.

Operator walking on dirt road

Branded merchandise sells the brand

While Caterpillar generates the majority of its revenue from machinery sales, the company also makes money from its trademark and licensing agreements. The licensing of its branded products and apparel are key revenue drivers for the business. The company's products are sold in retail stores worldwide and in 2018 the company was ranked 28 out of 150 by License Global for its global licensor status.

Cat dealers rent and sell used equipment

While Caterpillar generates most of its revenue from selling newly-manufactured machinery to businesses, the firm also rents and sells used machinery. Rental machinery is convenient for construction projects that don't require long-term assets. Companies can also significantly reduce costs by buying used machinery.

Choose The Training That Works For You

There are multiple ways to get trained for a job as a technician.

Two Working Technicians

Earn A Degree

Earn an associate’s degree when you participate in the ThinkBIG program—a network of colleges and dealers working together. Check to see if there’s a program in your area.

Find ThinkBIG programs
Group of Apprentices

Work As An Apprentice

Cat dealers offer a wide range of ways to learn—ThinkBIG, local college partners, online learning, and in-house programs. Apprenticeships are one way you can earn a salary while participating in hands-on learning.

Get in Touch
Instructor Talking to a Technician

Ongoing Skill Development & Training

To keep technicians on the leading edge, Caterpillar and our dealers offer thousands of hours of training for advanced and expert level technicians. Many of these programs can qualify for top industry certifications. 

Man working on machine parts

Free Online Learning

Technicians for the World is a FREE online training program sponsored by Caterpillar that will introduce you to the skills and knowledge you will need to successfully start your career as a Cat dealer technician.

See Courses


Get Ready to Reach your Goals

Sharpen the skills on your resume by Finding Your Strengths

Present your best self with these Interview Tips for Students

Follow this interview advice for a productive Dealer Dialogue

Prepare for your first meeting with these Common Interview Questions


Caterpillar offers tools, training and resources to prepare new and experienced technicians for valued roles in the Cat dealer network. Whether they be students, graduates, skilled workers or veterans, we’re open to all who seek involving and satisfying opportunities. Help someone close to you get their start as a Cat dealer technician. 

Learn More
Man on work site
Man on work site