Marketing & Customer Support

Join the brand that helps move the world forward.

Marketing at Caterpillar is more than creating a brochure or a closing a sale. It’s telling stories that showcase our global reach and the many lives we touch every day. It’s learning what customers need and articulating how we can make them more productive, profitable and sustainable. And it’s applying the latest digital tools and analytics to ensure what we offer is fast and easy to acquire, operate and maintain. You’ll succeed as a member of our quick-thinking, fast-moving marketing team if you are:

  • Focused on understanding customers’ businesses
  • Willing to learn and stay on top of technologies and trends
  • Comfortable adapting to the changing pace of business
  • Ready to bring innovative ideas and an entrepreneurial spirit to the job

Dig in deep. Your work here matters.

Marketing opportunities extend from creative to sales to support to e-business and more. You might promote our brand through an online video campaign, support a dealer’s sales efforts, train customers to operate equipment, create a digital dashboard with a complete view of a customer’s fleet or analyze onboard machine data to predict health issues.

Whatever your job, you’ll gain an end-to-end understanding of our business—knowledge that’s in demand as you build a career in marketing or move to other areas. Our strengths-based approach to development lets you focus on what you do well and equips you to leverage those skills. You may also have a chance to participate in our two-year marketing training program, which includes rotational assignments in various parts of the company and in the field. Many leaders across Caterpillar are graduates of this highly competitive program.

Interested in Marketing? Check out our Technical Marketing Development Program