Defining the Difference

What is it like to work at Caterpillar?

"At Caterpillar, you work for a global leader with global resources to support your career. You work with a talented team grounded in timeless values. And as all of us work together, Caterpillar provides the opportunity to make a transformational, tangible impact on your community and the world."

These statements are the pillars of Caterpillar's employment brand message, developed in 2012 to describe what differentiates the Caterpillar career experience from other employers' — it's why employees choose to work here and why job candidates should consider a career at Caterpillar.

Extensive research was conducted with current employees, recent new hires, executive leaders and potential candidates to define the employment brand and to be certain it matched the real work experience that makes Caterpillar unique among other companies. The employment brand message is now being used to describe the Caterpillar work experience to potential candidates, while improving the career experience for current employees.

"As we have added more than 30,000 new employees globally in the last two years through direct hires and acquisitions, we believed it was important strategically to develop a consistent message of what it is like to work at Caterpillar," explained Vice President and Chief Human Resources Officer Kim Hauer. "As we grow globally we want to reinforce and perpetuate the Caterpillar culture and brand that we have inherited from previous generations."

As a global leader with global resources, Caterpillar offers:

• More than 85 years of industry leadership through its broad product line, a respected and admired corporate leader as a Fortune 50 company listed in the Dow Jones Industrial Average.
• Dynamic and flexible careers with boundless growth throughout hundreds of facility locations globally and diverse career paths, allowing employees to gather deep expertise in their fields and move between product lines and business areas.
• Opportunities to work with a team committed to customer success and living by Our Values in Action — Caterpillar's Worldwide Code of Conduct.
• Innovation that is purposeful and tangible. Currently, Caterpillar has more than 10,000 engineers. Historically, more than 7,000 patents have been granted.
• The opportunity to make a difference. Caterpillar equipment plays an unmistakable role in developing countries and creating economic growth. Employment with Caterpillar is truly an opportunity to change the world.

It's been said around Caterpillar for decades that the road to progress begins with a road, period. So, as Caterpillar makes progress possible around the world through its powerful machine and engine products and solutions, Caterpillar employs "rock solid people" who can say, "My road to progress begins with a career at Caterpillar."

The employment brand message on "Why Caterpillar" can be found on the caterpillar.com/careers website.