Caterpillar Ranked 64th Among the World’s 100 Top Brands

Interbrand, the world's largest brand consultancy, recently released its 2011 rankings of the Top 100 Global Brands. Caterpillar is ranked 64th among the world's 100 Top Brands with a value of $5.5 billion. Each year, Interbrand ranks companies by the amount of their revenue that is driven by their brands, using a formula that takes into account the brand's future strength and its role in creating demand. The result says, in effect, the proportion of earnings that is attributable to the brand relative to factors like price, availability and performance. This is the tenth consecutive year Caterpillar has appeared on the list.

• Caterpillar's ranking this year represents a jump of six places over last year (#70 to #64).
• Caterpillar's brand value increased 19% over last year.
• At #64, this is the highest position Caterpillar has achieved since first appearing on the Interbrand list in 2002.

From the Interbrand report: "Caterpillar's increase in value this year can be linked to multiple factors such as its impressive global expansion, its unwavering commitment to its employees, and its reliance on the strength of its brand. Further establishing itself in China with new manufacturing and logistics operations, Caterpillar's brand enables it to grab strong sales growth in the key infrastructure development market. As fervent believers in employee investment, Caterpillar conducts multiple programs to motivate, support, and guide its global workforce, striving to make its people proud to be part of the company. Caterpillar continues to look to its brand to keep employees engaged, as well as to direct to its business efforts, as reflected in its refined brand positioning and Enterprise Strategy program. Consumers see the brand as striving to meet its demands readily and successfully through a commitment to service."

To read the full report, click here.