The Truck That Customers Built
The Cat® CT660 vocational truck blends customer insight and extensive research to become an instant hit.
The Cat® CT660, the first in a full line of Class 8 vocational trucks, was developed by Caterpillar, but designed with feedback from Caterpillar customers. The result has been a resounding success.
"This may be Caterpillar's most intensely researched product ever," said George Taylor, director of the Global On-Highway Truck Group. "We spent many hours speaking with Cat® 'yellow iron' customers."
Extensive research and attention to the voice of our customers allowed the CT660 design to be seamlessly integrated into the entire Caterpillar fleet. Indeed, Caterpillar customers have received the CT660 with open arms, calling it the most innovative truck on the market due to its unique ergonomic design, attention to detail, and inclusion of Caterpillar's proprietary comprehensive asset and fleet management tool, Product Link.
"Really, the development of this truck was about a company focusing for the first time not just on the truck itself, but the application of that truck in a business," explains Taylor. "The trucks complement other Cat® equipment, and dealers recognize how important the trucks will be to customers in handling the demands of the work they do."
The CT660 offers a wealth of configuration options to contractors and construction crews, so each customer's truck can be built specifically for their demanding application. Additionally, Cat® dealers and technicians have been diligently learning the ins and outs of the CT660 to service the truck both in the field and at local service centers. Cat® dealers offer bumper-to-bumper service and sales support for the truck in all 54 U.S. and Canadian dealerships, with more than 400 service locations and 2,300 truck service bays.